Mission: Goodwill Industries of Central North Carolina, Inc. promotes the value of work through the provision of work opportunities for people with special employment needs.

Vision: Our vision is to be the recognized leader in helping people develop the work skills necessary to successfully integrate into the competitive labor market.

Values: We value work and its accomplishments, our reputation as a trustworthy entity, competence, respect for the independence and intrinsic worth of individuals we serve, and communication with all stakeholder groups.